How It All Began...

Shmush! was born from an incredible friendship between “H” & “M”

The Beginning.

Shmush! was created by Michelle Brosdal and Hillel Trope, two animal lovers who come from a combined background of caring for the well-being of both people and pets. Michelle, a high school social studies teacher of 25 years, has been a respected AKC Breeder of Merit of Bichon Frise dogs for more than 40 years.

A Morning Routine

Michelle’s knowledge and dedication to preserving the health and breed characteristics of the Bichon Frise is paired with Dr. Trope’s experience as a Board certified emergency medicine physician, who was inspired to pivot to health preservation after years of treating illness. Dr. Trope is firmly grounded in a philosophy of preventative care which combines nutrition, exercise, and mental well-being for whole-person health.

The Launch

Together, Hillel and Michelle have learned firsthand how nutrition deeply correlates to our dogs health, happiness, and longevity. With their strong love for dogs, backed by years of medical science, Hillel and Michelle have dedicated themselves to creating products that are designed to improve and maintain optimal health and wellness for our best friends.