Shmush! was born from an incredible friendship between “H” & “M”

Shmush! Health Biscuits were created by a double board-certified physician and a world-renowned Bichon Frise dog breeder. They both share a passion and common vision for the health, happiness and longevity of all beings. With their strong love for dogs, backed by years of medical science, Dr. Hillel Trope (H) and Michelle Brosdal (M) have dedicated themselves to creating products that are designed to improve and maintain optimal health and wellness for our best friends.

Two white dogs kissing.

And just like that, Shmush! was born.

Michelle, co-founder of Unconditional Luv, LLC, is a high school social studies teacher of 24 years and has been a worldwide respected breeder of Bichon Frise dogs for more than 40 years. She is an American Kennel Club (AKC) Breeder of Merit who is dedicated to preserving the overall health and breed characteristics of the Bichon Frise. Michelle has learned firsthand how nutrition deeply correlates to our dog’s health, happiness and longevity.

Hillel, co-founder of Unconditional Luv, LLC, is a DO-certified emergency medicine physician who was inspired to pivot to health preservation after over 20 years of treating illness. He is firmly grounded in a philosophy of preventative care which combines nutrition, exercise and mental well-being for whole-person health, and he applies this same holistic thinking to the well-being of pets.

Together, Michelle and Hillel, are making it their personal mission to create a pet food line that is wholesome and unwavering in its commitment to quality.

It is their promise and passion to nourish every dog as they do their own.